What should a pilates or yoga studio website include?

What your site needs

• A clear first screen: what you teach, your neighbourhood and a booking button.
• Classes: what each is like and which level it suits.
• Schedule: easy to read, and always current.
• Prices: single classes, packs and an offer for first-timers.
• Teachers: a photo and a few lines about each.
• Location: address, map, opening hours and contact details.

Help beginners feel welcome

Many visitors are nervous about their first class. Answer what they are wondering: what to bring, what to wear, how early to arrive, whether they can join as a complete beginner and how to cancel.

Make booking easy

Keep the same booking button visible throughout the site. Link it to your booking app, or use a simple form if you are just starting out. Test it on your phone, since many clients will book that way.

Help people find you locally

1. Name your city or neighbourhood in your main heading and page title.
2. Set up your Google Business Profile, and link it to your site.
3. Keep your name, address and phone number consistent everywhere.
4. Ask happy clients to leave a review.
5. Use your own photos of the real space.

Common questions

Should a studio show its prices online?

Usually yes. Clear prices answer the first question most new clients have, and save you from replying to the same message repeatedly.

Do I need online booking from day one?

No. A form or a message can work at first, as long as it is easy to use. Add a booking app as you grow.

How many languages should my site have?

Match the clients in your area. A second language can help if many of them speak it.